RunMags updates – September 2016

It’s time to announce some of the improvements we have launched lately. As you know, we continuously release updates and most you won’t even notice, but here are three updates that may cause confusion in case you’re not aware of them.

1 – Improved email integration using Oauth 2.0

In line with the major business email providers (Google, Microsoft, etc.) changing their security policies and updating delivery platforms, RunMags has moved to using Oauth 2.0 as the preferred authentication method. If you have been experiencing problems with email delivery when sending email from RunMags this may be your solution.

Please make sure you have all your RunMags users update their profile so that your emails reach the clients!

Link to article in knowledge base

2 – Better flexibility using different contacts in deals

When you create a deal, the default client contacts you have checked off to be the contacts for the advertising contract, any editorial content, the artwork as well as billing, still populates the new deal automatically.

In order to free up some space on the first page of the deal form, we have moved the contacts to the last tab in the deal form.

Link to article in knowledge base

3 – New tool for mass-updating client database

As employees change positions and new ones are onboarded, you can use a tool in RunMags to update account information. Do a simple seach for all Prospects in a certain state or country and assign them to the new sales rep.

Link to article in knowledge base

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What to expect from RunMags in 2016

2015 was a smashing year for RunMags and we wish all our customers a smashing 2016. Since our official software release in January 2015, magazine publishers in the United States, Canada, Bermuda, United Kingdom, Germany, Cyprus, Singapore and Australia have trusted us to help them manage their businesses.

Thinking back to our expectations when we launched, this was an unthinkable growth rate and I humbly thank all you who have opted to use RunMags. Launching a brand new software platform of RunMags’ magnitude is not an easy challenge, but I believe we have done a great job to start out with the fundamentals and stayed steady on our development course to add functionality requested by our customer base.

Overwhelming feedback and suggestions for new features

Deciding which new features we should develop is a delicate balancing act as we want to add more functionality to help our customers run their business better, but at the same time also avoid making RunMags into a costly software beast that takes three months to implement. We thank you for all the great ideas and will keep you posted on new releases.

Since you may have seen a bug or two in the initial releases, I thank you for your patience. As the startup we are, we employ the same process as Google did early on and this allow us to develop faster than we otherwise could if we did a month a testing before each new functionality was released. We are firmly convinced that this is the best way for us to add value to our customers as we are so closely engaged with you in anything from implementation, development requests and bug reports.

What to Expect from RunMags in 2016

So, what’s next for RunMags in 2016? Well, we plan to go live with a few golden nuggets and the five main ones that we are prioritizing for Q1 release are:

One-click ad order confirmation – Power-up the email template used to send proposals to include a link that the advertiser can click to electronically confirm their ad order. Customers that want to print and sign can certainly still do so.
Advertiser portal – Allow advertisers to view and pay their invoices inside their own portal, where they can view all past contracts and invoices as well as upload artwork to be assigned to one or several ad orders.
Extended subscriber portal – Allow subscribers to view and pay for their subscriptions and also renew them without getting duplications. Support for multiple titles, combination offerings for print, digital and online as well as extended support for gift subscriptions.
Email automation improvements – Extended support for workflows with events in RunMags triggering emails being sent, for example reminders, thank you notes, confirmations, etc. Extended support for drip marketing campaigns initiated manually and/or automatically.
Website HTML5 ad serving – Let the contract in RunMags govern timing, frequency and placement of responsive HTML5 artwork. Invoice clients for time and/or click-rates on a monthly basis using data in RunMags.

Thanks for your continued support for RunMags in 2016! Send us feedback by emailing or visit our support website


Robert Bergqvist
Co-Founder and CEO of RunMags Inc.

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New Dashboard features added

In the latest update we’ve have some new dashboard features added to the platform. As all the data in RunMags is in one single repository, we can now build any kind of dashboard that our users like to see. As long as the data is in RunMags, we can slide and dice it for presentation in a way that makes sense for human beings.

To start with we have created one dashboard for Sales insight and one for Financial insight that can be accessed in the left hand navigation menu. Soon we will also release dashboards for Production and Marketing. Use the little feedback icon (shaped like light bulb) at the lower left of the RunMags user interface to share your thoughts on what you’d like to see. Think about what makes sense for you and your business. Let us know and we’ll create it!

RunMags Dashboard Sales Insight

RunMags Dashboard Sales Insight

Data presented for different purpose and consumers

As you let your imagination run free, think about what your various users need to be great at their job. A dashboard may not always be the best tool. Sometimes our Reporting Lists and Pivot Tables are more effective for detailed reporting and ad hoc analysis.

Think of a dashboard as a tool that you continuously come back to check the status of something. It is a very effective tool for weekly meetings with the staff or for presenting to the Board of Directors. If the format is familiar, it is easy for all involved parties to understand what the data is showing and to draw conclusions from it.

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Deep(er) integration with Google Apps Ecosystem

In the short time that RunMags has been around (the company is 1 year old now) we haven’t really announced any new features. Yet we have indeed developed and released a number of awesome tools and features that will help users of RunMags in their daily lives. This is the normal mode for developing cloud based software, but with this post we’d would like to explain this process and also announce a few things that make our deep integration with the Google Apps Ecosystem even deeper.

Our model for developing and releasing new features

RunMags is developed and released through Continuous Delivery (CD), a design practice used to automate and improve the process of software delivery. Techniques such as automated testing, continuous integration and continuous deployment allow software to be developed to a high standard and easily packaged and deployed to test environments, resulting in the ability to rapidly, reliably and repeatedly push out enhancements and bug fixes to customers at low risk and with minimal manual overhead.

We adhere to the Release Early, Release Often (RERO) software development philosophy, which emphasizes the importance of early and frequent releases in creating a tight feedback loop between developers, testers and users – contrary to a feature-based release strategy. Advocates argue that this allows the software development to progress faster, enables the user to help define what the software will become, better conforms to the users’ requirements for the software, and ultimately results in higher quality software.

All our development efforts are based on user feedback. If you have ideas for features you would like to see, please submit them by clicking the question mark inside of RunMags or on our support site.

Newly released Google Apps integrations

RunMags has been developed to make great use out of Google Apps Ecosystem. Since January this year we have made it possible login to RunMags using your Google account so that you don’t need to remember a RunMags specific password. You just make sure you’re already logged into Gmail and then you can open up RunMags with the click of a button when you sign in. This is very useful in today’s business environment with several platforms and software being used.

We have also made it possible to link up your Google email account so that you can email customers from RunMags. By selecting the contact you want to email in RunMags, you then click on a button to create an email or use a frequently used template to send your winning message. You can even schedule the email to be delivered at a time when you know it’s likely the contact has time to read email.

Easy button for entering new customers into RunMags

The image for this blog post show our latest addition, something that we added to make it easier for users to enter new customers and making sure they get the right address. When adding a new client, start typing the address and Google Maps will help you narrow in on the correct one. Very handy for making sure a new subscriber get their magazine!

The Google Apps Ecosystem really make things easier. Start your free trial of Google Apps.

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One Year Unlimited RunMags Subscription

RunMags makes modern magazine publishing manageable and profitable, by letting creative, sales, production, management and finance teams work together on one platform.

Enter our raffle to win a One Year Unlimited RunMags Subscription


$3,000 value!


Developed as a true cloud-based platform, RunMags comes with cost effective modules and features that only larger magazine publishers could afford before. Set yourself up for success in 2015 by entering our contest with a single tweet!

a Rafflecopter giveaway

Conditions: The raffle winner get access to use the RunMags Engine for a Magazine Publishing team during one year. After the year is owner, the raffle winner is welcome to continue the subscription as a paid subscription priced at $250 per month.

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Pricing software per user is stifling growth

When we started RunMags, we set out to transform the way Magazine Publishers do business. Our mission is to make modern magazine publishing manageable and profitable, and RunMags can automate tedious tasks and improve collaboration within the team, thereby improving productivity.

Announcing changes to RunMags pricing structure

In order to stay close to our mission, we are now announcing a change to RunMags’ pricing structure, effective immediately. Up until today, RunMags has had a very traditional pricing structure with a user-based component. While we could benchmark our platform with others in order to forecast how much Amazon’s cloud hosting service would cost us, we didn’t know for certain how it would scale.

Over the past year, as we have been tracking our hosting cost, we have concluded that RunMags scales very nicely and that each added user doesn’t really draw that much more computing power. Since our cost can be managed reliably, we would like to pass this on to existing and future customers.

Therefore, from now on, RunMags will be priced at $250 per month for the entire company, with an unlimited number of users!

We want to grow with our customers

We are keeping the modularized pricing for additional data and more magazines to manage. These areas are associated with additional cost for us, but they are also directly associated with additional revenue for our customers. A recently hired additional user is actually mostly associated with additional cost until he or she has been able to learn the ropes and at that point publishers should not have to get hit by a license fee as well. By structuring our pricing model this way, we can grow financially in parallel when our customers grow financially, rather than before our customers grow financially.

RunMags is all about teamwork. In order to build teams, all employees should partake in the daily activities, while working in RunMags. Freelancers working on ads or specific design should also have access to the system which make this model make even more sense. With unlimited users, publishers can allow for freelancers to have an account that doesn’t have to be shut down between projects. It also makes it easier to outsource ad sales as the resources can be external and still work in the same system as the core team.

It should be [mentally] easy to add new users

Anyone that has implemented a CRM or ERP project know that user adoption is key to success. The more people that get onboard, the more likely it is that the team will reach critical mass so that using the new system becomes part of daily life. What’s not commonly known though is that more users of a system typically means that the company get more value out of it.

Training new employees goes a lot quicker and it can be performed as part of the daily routine as opposed to sending the new employee off to class for a week. More users also means more data in the database, which is crucial for meaningful trending and analysis.

With that in mind, it does not make any sense to have a pricing structure that associates a new user with an additional monthly cost. Pricing software per user is stifling growth and it’s counter productive when the success of the investment depends on user adoption.

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Emerging middle classes drive growth in trade magazines

PWC released their Global entertainment and media outlook stating that total magazine revenue (globally) will resume growth in 2015.

Online claiming large piece of the pie

In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013.

Trade magazines account for fast growth

The outlook concludes that emerging middle classes in large-scale markets such as China and Brazil will drive revenue growth in trade magazines. Markets such as France and Switzerland, with strong advertising revenues, are classified as higher-growth and larger-scale. Alongside them are countries such as Brazil, Russia and South Africa, where emerging middle classes have been able to increase discretionary spending and drive magazine sales.

Key insights at a glance

  1. Globally, total magazine revenue will resume growth in 2015. In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013.
  2. While digital consumer magazine circulation revenue will see the fastest growth… Global digital consumer magazine circulation revenue will rise at a 31.2% CAGR, reaching US$5.7bn in 2018. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 14% in 2018.
  3. …Digital consumer magazine advertising revenue is much larger. Global digital consumer magazine advertising revenue will be US$12.4bn in 2018, rising at a 17.6% CAGR. This compares to a decline of -3.9% CAGR for consumer magazine print advertising revenue. Currently advertising is centred on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers.
  4. All-you-can-read subscription services are yet to take off but will be transformational… While they are still to gain traction, with a number of subscription services and paid-for aggregators on the market, user numbers are soon to reach critical mass. With growing magazine circulations will come rising circulation and advertising revenue.
  5. …But total consumer magazine circulation revenue will continue to decline. Growth in digital circulation will not be enough to compensate for print declines and global consumer magazine circulation revenue will fall by a -0.7% CAGR to 2018. However, there are signs that the decline may level out in the long term, as the year-on-year fall in 2018 will be just -0.3%.
  6. Emerging economies will see fastest growth in trade magazines. Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look to the global markets to inform their strategies. Turkey and Hungary will also see strong growth in trade magazine revenues with CAGRs of 5.3% and 3.7%, respectively, while Peru, Venezuela and Argentina will all see growth of at least 6.8% CAGR, albeit from a low base.

Download PWC Infographic.

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Running a modern magazine publishing company

Announcing a new CRM/ERP/Fulfillment software for publishers

We’re proud to announce RunMags, a cloud-based platform for modern magazine publishing on blogs, ezines and websites as well as print and digital flip magazines. It’s an all-in-one integrated solution for managing CRM, ad sales, proposals, contracts, pagination, billing, reports and more.

With the advent of internet, the world of modern magazine publishing changed dramatically and it will certainly continue to change. We’ve built RunMags as a platform that will be able to evolve with the needs and ideas of the world’s groundbreaking magazine publishers. Magazines are now published as digital copies of print magazines as well on websites or as ezines, in addition to the traditional print magazines. Content for the internet also includes integrated media, for example video, that breaks down the barrier between magazines and TV channels. Our job is to work for the publishers who want to take that next step.

Because the landscape is changing so rapidly and only the publishers that deliver value to their readers and/or advertisers will survive, we have designed RunMags to be flexible so its value to publishers evolves. Successful publishers produce interesting magazines that people want to read … on time. Every week, month or quarter. Technologies for reaching readers are changing and running a well-oiled magazine operation is not an easy job, but it is indeed possible to use software to automate processes, send reminders and make it easy for the team to work together.

A platform built for the cloud = modern magazine publishing

We believe that the key to a super lean business model in today’s business environment is to run as many core business processes in the cloud as possible and to use the software to automate tedious tasks and drive productivity. Magazine publishing processes and product offerings should certainly be designed with the advertisers and subscribers in mind, but also optimize the use of cloud-based software in order to drive cost out, eliminate the need for expensive hardware infrastructures and IT departments.

At a more hands-on level, this means that the software should guide users to what ad space that has to be sold and help make sure the ads are placed on time at the right place and that they deliver value to the advertisers. In case the advertiser run an inbound marketing strategy, then the software should facilitate that strategy. Salespeople come and go – promises still needs to be delivered, so they need to be documented in a formal contract and signed by the advertiser.

Automating your business = less administrative work

If there is a properly documented contract, broken down into deliverables that computers can understand, then the software should also help production get the advert artwork in time through automated reminders to the advertisers. And facilitate placement in the correct issue or spot on the website. Editorials, paid or unpaid, should also be tracked and managed so that the issue is produced in time.

From fulfillment, the software should also keep track of when billing is to be performed, automated or manual. With the correct figures and discounts of course. When the magazine is out, the invoice should be out as soon as possible and if needed, the software should send out reminders for late payers, driving home the revenue.

Running a profitable magazine is so much more than selecting the publishing platform for that digital flip magazine. RunMags is the software business platform that will help you keep the admin overhead to a minimum so that you can grow your business profitably.

Learn more about what makes RunMags so special and the value the platform delivers here or go to and register for a free 14 day trial. We’re looking forward to hearing from you!

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