About Travel Media
Travel Media Scandinavia AB publish high-end travel titles, targeted at affluent travellers in the Nordic region. Their production operation includes four of their own magazines, published in print and on websites, as well as a number of custom publishing titles for customers who want to strengthen their brands.
The company has about ten permanent employees and also leverages freelance content. In order to effectively add value and develop customer relations Travel Media employs a strategy with advertising sold in-house.
Why RunMags was selected
Kjell Santesson, Travel Media’s Managing Director and Owner wanted to digitize the 12 year old company and leverage cloud based technology to create a cost effective operation, eliminate tedious administration and strengthen customer relations.
How RunMags has delivered value
RunMags gets the entire team on the same page with flat plans, contract management and customer communication tools readily available at all employee’s fingertips.
The sales team can access the planned issues to consult with customers, create proposals and book ad space. By accessing contract data and uploaded adverts, the creative team can complete the layout and once the issues are produced, RunMags is used to issue invoices and follow up payments.
“RunMags has not only helped us create a cost competitive company infrastructure but also increase sales and customer satisfaction with all advertising sold in-house – all which in the end drives profitability”, says Santesson. “Magazine publishing is a highly competitive industry and RunMags is a key component in making Travel Media successful”.
Magazine publishing is a highly competitive industry and RunMags is a key component in making Travel Media successful.
Kjell Santesson, Travel Media’s Managing Director and Owner