Travel Media

Travel Media modernized their ad sales and production operation with RunMags

Travel Media Scandinavia AB publish high-end travel titles, targeted at affluent travelers in the Nordic region. Their production operation includes four of their own magazines, published in print and on websites, as well as a number of custom publishing titles for customers who want to strengthen their brands. The company has about ten permanent employees and also leverages freelance content. In order to effectively add value and develop customer relations Travel Media employs a strategy with advertising sold in-house.

Kjell Santesson, Travel Media’s Managing Director and Owner wanted to modernize the 12 year old company and leverage technology to create a cost effective operation, eliminate tedious administration and strengthen customer relations. RunMags get the entire team on the same page with flat plans, contract management and customer communication tools readily available at all employee’s fingertips.

The sales team can access the planned issues to consult with customers, create proposals and book ad space. By accessing contract data and uploaded adverts, the creative team can complete the layout and once the issues are produced, RunMags is used to issue invoices and follow up payments.

“RunMags has not only helped us create a cost competitive company infrastructure but also increase sales and customer satisfaction with all advertising sold in-house – all which in the end drives profitability”, says Santesson. “Magazine publishing is a highly competitive industry and RunMags is a key component in making Travel Media successful”.

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Moi Ostrov Magazine

Moi Ostrov Magazine use RunMags for managing business

Located on the beautiful island of Cyprus in the Mediterranean, Moi Ostrov Magazine is a free magazine that is published in print, digital flip and on a website, catering to the Russian population that live on or is visiting Cyprus. With 9,000 website visitors and 10,000 print copies being distributed each month, Moi Ostrov is the most read Russian Magazine in Cyprus. As a free magazine, all revenue is coming from advertising, which naturally puts a focus on great content and on great sales.

The editorial content is focused on fashion, beauty & health, living and travelling on Cyprus – topics that interest the readership, who is dominated by well-educated and affluent women. The magazine is designed, managed and published by Alexander Papacosta and his wife Lolita Papacosta, along with some tree or so staff to help with ad sales and content.

“We have been working with RunMags to streamline our business and cut out administrative work”, says Papacosta. “It is a great platform and I cannot imagine managing our current jobs without it. RunMags helps us keep track of all billings, ad placements, contracts, offers … really everything. It makes us look very professional to our customers through timely reminders and great looking contracts and invoices. We have increased our sales with 35% since we started using RunMags for managing business.”

Free 14 day trial

Try RunMags for free, set up your company and users to see how much the service will cost when your trial ends.

No commitment, no credit card, no spam.