For magazine publishers, Contect may be King but Trust is definitely Queen. It is equally important for strategic advertisers and sponsors as well as the subscribing readership, to know that the publisher is doing their best to protect each subscriber's privacy. To strengthen our customer's trust case, we have recently undertaken efforts to get Privacy Shield Certified.
Transparency builds trust
We firmly believe that trust is already one of the most important assets a publisher can have. And as the information overload and attention grabbing continues to evolve rapidly, trust is only going to get more important in the future. People will migrate to sources of information that they trust.
That trust is going to be earned in very different ways and once it's been compromised, it's never coming back. Many magazine publishers have been entrusted with people's personal data, interests and preferences. Before the Facebook-Cambridge Analytica data scandal, most people didn't really care too much what media companies did with their data, but the scandal has certainly sparked awareness.
Last spring, when the European Union adopted the General Data Protection Regulation (GDPR), Europeans (and others) have also grown more aware of their rights and started to put the light on offenders. While GDPR certainly pose a sizeable monetary threat for offenders, we'd argue that to a publisher, loosing the reader's trust is greatly going to outweigh any GDPR fines.
GDPR has really made people aware that they have and should have the right to see what personal data publishers (and other organizations) are storing and how it is being used. They have also been made aware that they easily can report offenders who are emailing them unwanted content even after they have made a point that they don't want it.
Besides publishing trustworthy content, the way that publishers can build trust with their readers, is to be very transparent about how they are gathering and using personal data and what they are doing to protect it. Without transparency on data protection, people will not trust the publishers.
What is Privacy Shield?
The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce and the European Commission and Swiss Administration to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. Learn more here.
RunMags Privacy Shield Certification
The International Trade Administration (ITA), U.S. Department of Commerce, and the Council of Better Business Bureaus have facilitated RunMags' self-certification. Our Privacy Shield listing can be found here.
To learn more about what were doing to make sure RunMags is a secure platform, please see our Security page.
To learn more about how we are gathering, storing, using and protecting personal data, please see our Privacy page.
So what about GDPR Certification?
There is no such thing as GDPR certification …Yet! GPDR is a regulation and nothing else. Over time, it is however likely that certifications will surface as organizations learn how to adapt and comply with the GPDR.
At RunMags, we certainly keep up with the development of GDPR and we'll continue to help our customers, i.e. magazine publishers, remain compliant with the regulation. Stay tuned for more on this blog.