You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?
The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.
A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.
2019-08-12 Strong Customer Authentication
When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.
2018-12-04 Privacy Shield Certification
For magazine publishers, Content may be King but Trust is definitely Queen. It is equally important for strategic advertisers and sponsors as well as the subscribing readership, to know that the publisher is doing their best to protect each subscriber's privacy. To strengthen our customer's trust case, we have recently undertaken efforts to get Privacy Shield Certified.
2018-10-30 Email superpowers for publishers
Email is a great way for publishers to reach their readership as well as advertising partners. Check out these resources from SendGrid, our email partner for the RunMags platform. Get email superpowers and learn how to improve your email deliverability and what key steps you can take right now to make it to the inbox.
2018-09-27 Introducing Maggie, the RunMags bot
We're quite excited to take the next step in servicing our customers. Today we are introducing Maggie, the RunMags bot! She's quite young and is still learning the ropes, but give her a chance and we're certain that she will develop her skills over time.
Even poorly made local magazine websites tend to carry a lot of weight for search engines to present relevant local information. So imagine what a magazine website with great editorial AND advertorial AND advertising content around a brand can do!
2017-04-24 G Suite for Magazine Publishers
As we operate our RunMags in the cloud, we’re frequently being asked if we recommend G Suite for Magazine Publishers. Our response is always YES! simply because publishers can really benefit from operating their business in the cloud. Not very different from software developing companies.
RunMags is all about effective team collaboration, you know that by now. But with this post on Slack and Intercom, we’d like to tease your imagination on how you could take your productivity to another level. Let us know if you like our thoughts and we’ll include them in the RunMags development pipeline.
2016-08-18 Advertising sales team continual improvement
Don’t limit performance improvement to under-performing sales reps. There’s much to gain from basing your sales team cadence on an overarching continual improvement program, acknowledging that everybody can improve their performance and that it’s an ongoing process.
If you run a magazine and have been selling advertising, it’s likely that you have a lot of cold calling experience. Use our guide and free cold calling template to revamp your insight and coach your sales team in the art of designing awesome cold calling scripts for themselves.
RunMags is all about cost effectiveness and our mission is to make magazine publishing manageable and profitable. That’s why we have created this Do-It-Yourself Guide on how to manage change within your organization and thereby saving money that otherwise would be spent on consultants.