Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today.
Are you struggling to Challenger Sale theory into practice? Here's some practical advice on what advertising sales reps could do to succeed in becoming trusted advisers for their customers.
Do you really need a CRM system or is it just an expensive piece of software that the sales reps hate to work in? Does it add any value at all to your business? We'll give you 5 reasons you should consider a CRM.
You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?
Now is the time for end-of-year advertising sales. Use RunMags mass email to connect with prospects and existing clients to help them reach their (and your) goals in 2020.
Strategically selecting the right technology is becoming increasingly important for magazine publishers, as in most business. Technology can give you a competitive advantage as much as it can also create barriers for growth.
The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.
A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.
When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.
What's the best way to organize an advertising sales team and their customer approach? There are millions of ways, but here we want to give you our take on what seems to be working for our most successful customers plus some of our homegrown advice.
Email is a great way for publishers to reach their readership as well as advertising partners. Check out these resources from SendGrid, our email partner for the RunMags platform. Get email superpowers and learn how to improve your email deliverability and what key steps you can take right now to make it to the inbox.
The European Union finally agrees on a tax reform that will lower sales tax i.e VAT (Value Added Tax) for digital magazines and other digital services.
Even if your business don’t reside in the European Union, you may have subscribers that do and therefore GDPR affects you.
Even poorly made local magazine websites tend to carry a lot of weight for search engines to present relevant local information. So imagine what a magazine website with great editorial AND advertorial AND advertising content around a brand can do!
SendGrid has put together a small email guide for media and publishing companies. Download it here.
Social media is merely one out of many channels you should employ to promote your magazine to all the readers in the world.
As we operate our RunMags in the cloud, we’re frequently being asked if we recommend G Suite for Magazine Publishers. Our response is always YES! simply because publishers can really benefit from operating their business in the cloud. Not very different from software developing companies.
In the fall of 2014, when we had been going with RunMags for about half a year, we did a review of software options for digital magazines. The time has come for a 2017 review.
Many publishers are interested in launching and promoting a digital version of their magazines, but you may be unsure where to begin.
RunMags is all about effective team collaboration, you know that by now. But with this post on Slack and Intercom, we’d like to tease your imagination on how you could take your productivity to another level. Let us know if you like our thoughts and we’ll include them in the RunMags development pipeline.
Don’t limit performance improvement to under-performing sales reps. There’s much to gain from basing your sales team cadence on an overarching continual improvement program, acknowledging that everybody can improve their performance and that it’s an ongoing process.
If you run a magazine and have been selling advertising, it’s likely that you have a lot of cold calling experience. Use our guide and free cold calling template to revamp your insight and coach your sales team in the art of designing awesome cold calling scripts for themselves.
In today’s business environment your clients are learning and informing themselves on their own, mostly using the internet. At the time they contact you (if they even contact you), they have already completed 60% of their buying process.
RunMags is all about cost effectiveness and our mission is to make magazine publishing manageable and profitable. That’s why we have created this Do-It-Yourself Guide on how to manage change within your organization and thereby saving money that otherwise would be spent on consultants.
