Being the editor-in-chief of a monthly publication feels a lot like conducting an orchestra—balancing the chaos, making sure every piece works in harmony, and somehow keeping everyone on the same page. Every month is a whirlwind of overlapping deadlines: finalizing one issue, prepping the next, and juggling the demands of advertisers, designers, and readers. Here’s what a typical month in publishing looks like:
When you’re at cruising altitude in the fast-paced world of Aerospace media, there’s no room for clunky software or endless red tape. Aerospace Tech Media Ltd (ATM) needed a high-performance solution that could power their ambitious flight plan. Enter RunMags—the publishing platform built to soar above the competition.
When I first met Rose 15 years ago at an event in Singapore, she shared with me the chaos she and her team faced: sales reps double-booking advertising spots, missed billing, misplaced post-it notes, and shouting across the office for Excel access. It was just another day at work, where data was often overwritten or information vanished.
Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today.
Are you struggling to Challenger Sale theory into practice? Here's some practical advice on what advertising sales reps could do to succeed in becoming trusted advisers for their customers.
Do you really need a CRM system or is it just an expensive piece of software that the sales reps hate to work in? Does it add any value at all to your business? We'll give you 5 reasons you should consider a CRM.
You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?
Now is the time for end-of-year advertising sales. Use RunMags mass email to connect with prospects and existing clients to help them reach their (and your) goals in 2020.
Strategically selecting the right technology is becoming increasingly important for magazine publishers, as in most business. Technology can give you a competitive advantage as much as it can also create barriers for growth.
The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.
A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.
When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.
What's the best way to organize an advertising sales team and their customer approach? There are millions of ways, but here we want to give you our take on what seems to be working for our most successful customers plus some of our homegrown advice.
The European Union finally agrees on a tax reform that will lower sales tax i.e VAT (Value Added Tax) for digital magazines and other digital services.
Even if your business don’t reside in the European Union, you may have subscribers that do and therefore GDPR affects you.
Even poorly made local magazine websites tend to carry a lot of weight for search engines to present relevant local information. So imagine what a magazine website with great editorial AND advertorial AND advertising content around a brand can do!
Social media is merely one out of many channels you should employ to promote your magazine to all the readers in the world.
Many publishers are interested in launching and promoting a digital version of their magazines, but you may be unsure where to begin.
Don’t limit performance improvement to under-performing sales reps. There’s much to gain from basing your sales team cadence on an overarching continual improvement program, acknowledging that everybody can improve their performance and that it’s an ongoing process.
In today’s business environment your clients are learning and informing themselves on their own, mostly using the internet. At the time they contact you (if they even contact you), they have already completed 60% of their buying process.
