Advertising contract management and fulfillment

A key success factor to creating an awesome customer experience for advertisers is to deliver on commitments and to making it easy for them to work with you.

Flawless execution make advertisers come back for more

As a publisher you need to execute flawlessly on the advertising contracts closed by the sales team. Your fulfillment process and tools have to ensure that absolutely nothing falls between chairs and that decisions made by you and the advertiser are documented in case disagreements occur.

RunMags Deal

RunMags makes it easy to deliver on your contractual commitments because the advertising sales team is building their proposals and customer offers on your actual inventory.

Each product added; print ads, digital ads, web banners, event sponsorships, social media engagements and ads in email newsletters, form the contractual commitment based on when and where it is supposed to be delivered.

When a contract is eSigned by a customer, it automatically flow into your fulfillment process and eventually into billing as well.

 

 

Business support throughout the entire commercial process

When most CRM systems stop supporting the business process at a closed sales order, RunMags gives you the tools to manage the contract through fulfillment, helping you ensure that ads gets placed as promised and that invoices are issued correctly.

All invoices are saved and readily available for future management of customer relations as well as comparative data analysis. Each customer contract agreement contains references not only to the inventory sold, but also to which magazine issues and timing that was included.

From advertiser agreement to a clear delivery plan

An advertising contract records more than a price. Your team needs to understand which magazine and issue the advertiser booked, what placement was promised, when artwork is due and how the agreed work will be billed. Keeping those details connected reduces the need for sales, production and finance to reconstruct the same agreement from separate emails or spreadsheets.

RunMags supports advertising contract management and built-in eSign. A proposal can become a signed agreement, with the commitment carried into fulfillment and the billing workflow. Electronic signatures belong to the product's capabilities; an absent row in a pricing comparison does not mean that RunMags has no contract or signing functionality. Review the current plan details and ask the team to confirm the scope you need.

A practical advertising contract checklist

Before asking for a signature, check the advertiser and billing contact, the relevant legal entity, issue dates, advertising products, agreed price and any special conditions. Confirm that the person approving the agreement understands the offer. After signing, production should be able to identify the promised work and the information it needs from the advertiser. Finance should be able to connect the agreement with the invoice preparation process.

For example, a campaign may cover three issues with different artwork deadlines. Sales should not treat the entire campaign as finished merely because the first ad appeared. Review each promised placement, record any agreed changes and identify which work is ready for billing. This is a workflow example, not a promise that every contract rule or exception will be configured automatically without setup.

Evaluate the complete workflow

During a trial or demo, walk through a representative sale with the people who handle production and billing. Check how the agreement is signed, how fulfillment is reviewed and how changes are communicated. Include a late-artwork or revised-placement example so the discussion covers exceptions as well as the happy path. Ask about your requirements before replacing an existing contract process, and obtain professional advice for the legal wording of your agreements.

Explore RunMags eSign, advertising sales and billing and payments, then start a trial or book a demo.