2020-03-25 COVID-19 Cold Calling Script for Selling Advertising
Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today.
2019-12-18 7 things publishers should do when implementing a CRM
You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?
2019-11-05 5 ways to increase ad sales using eSignatures
The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.
2019-10-11 Are you A/B testing your subscription signup pages?
A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.
2019-08-12 Strong Customer Authentication
When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.