What is magazine advertising sales software?

It is software a publisher uses to sell its own advertising directly to advertisers and agencies: advertiser records, proposals from your rate card, signed contracts, issue bookings and invoices. In RunMags, signed bookings flow into production and billing, so orders are not re-keyed. It is not a programmatic ad exchange.

How is a media sales CRM different from a general CRM?

A general CRM is built around contacts and deal stages. A media sales CRM also records what was sold: the issue or date, the ad product in each channel and the agency involved, so the order reaches production and invoicing. RunMags does this, but does not yet have an inventory availability view or a double-booking guard.

Does it work for a quarterly as well as a monthly or weekly magazine?

Each title keeps its own list of issues, and a contract row is booked into one or several of them, with frequency discounts on the order. The flatplan and the invoices follow the issues booked, so the number of issues you publish a year does not change how bookings work.

How many sales reps can use RunMags?

Every RunMags plan has unlimited users, so adding a sales rep or an assistant does not change the price. Plans are sized by legal entities and magazine brands instead. Many publishing suites price per user, so compare first-year totals for your real team size.

What is ad booking software for magazines?

Ad booking software for magazines records each ad sold: the advertiser, the title and issues it runs in, the ad size and the price. In RunMags the booking is a row on the advertiser’s contract, signed print bookings appear on the flatplan for their issue, and billing invoices the booked issues from the same contract.

Can RunMags schedule one ad across several issues?

Yes. A contract row can be scheduled into several issues of a title, with frequency discounts on the order, and each issue is invoiced with its issue reference. RunMags does not yet hold space with an expiry or block double-booking of a premium position.

Can I manage print, digital and newsletter ad bookings in one place?

Yes. RunMags has product catalogues and bookings for print, digital, web banners, newsletters, events and social, with a print flatplan. Every contract row references the issues or dates it was booked for, and print bookings appear in the flatplan for that issue.

Does RunMags produce insertion orders, contracts and invoices?

Yes. Sales reps build the proposal as a contract from your catalogues, and the accepted contract serves as the insertion order. It goes out with a personal link to your advertiser portal, where the advertiser accepts it online. Billing then invoices the booked issues up to the billing date you choose, and each invoice row keeps its issue reference.

Does RunMags sync advertising invoices to Xero, QuickBooks or Fortnox?

Yes. Customers, advertiser invoices and their credit notes sync to Fortnox, QuickBooks or Xero per legal entity. Subscription invoices are not part of that sync; they stay in RunMags.

How does RunMags compare with Mirabel or Ad Orbit?

RunMags covers the direct ad sales workflow from advertiser record to signed contract, flatplan and invoice, in the same system as subscriptions and billing. Mirabel and Ad Orbit have features RunMags does not have yet, such as an inventory availability view and a double-booking guard, so compare them against how your team sells.

What does RunMags advertising sales software cost?

Advertising sales is part of the full RunMags plans: Pro EUR 399, Team EUR 749, Publisher EUR 1,299 and Enterprise EUR 2,499 per month excluding VAT, sized by legal entities and brands, as listed on 11 November 2026. Customers in the United States pay the same numbers in US dollars. You can start a 14-day free trial without a credit card.

Magazine Advertising Sales Software for Publishers

Magazine advertising sales software is what a publisher uses to sell its own advertising: advertiser and agency records, proposals from your rate card, signed contracts, issue-by-issue bookings and the invoices that follow. RunMags is magazine advertising sales software built around that whole chain. A sales rep builds a proposal from your catalogues for print, digital, web banners, newsletters, events and social; the advertiser accepts it online in your advertiser portal; signed print bookings wait on the flatplan for their issue; and billing invoices the booked issues from the same contract, so nothing is typed twice.

Updated 11 November 2026.

What magazine advertising sales software does

Ad sales software for magazines differs from a general sales CRM because it records what was sold, not only who bought it: which ad, in which title and issue, at what price. In RunMags that covers:

Advertiser and agency records. Each advertiser or agency is one organization with its contacts, activities, follow-ups, bookings and invoices. An agency relation puts the agency’s contacts on the advertiser’s contracts.
Rate cards as product catalogues. Your ad products, such as a full page or a half page, and your package bundles for each title and channel, with their prices.
Proposals and insertion orders. The proposal is a contract built from the catalogue, with package bundles, frequency and prepayment discounts and agency commission on the order. Once accepted, the contract serves as the insertion order.
Online acceptance. The advertiser accepts the contract with one click in your advertiser portal, and RunMags notes the time, the contact’s name and their IP address.
Issue-based booking. Every contract row is tied to the issue it runs in, or to a date or newsletter send, and one row can be scheduled into several issues.
Flatplan placement and artwork. Signed print ads wait on the flatplan for their issue, grouped by size, and your team sends artwork reminders with an upload link to advertisers who have not delivered.
Invoicing. Invoice on signing, per issue or in instalments; each invoice row keeps its issue reference, and advertiser invoices sync to Fortnox, QuickBooks or Xero.

From advertiser to paid invoice: how ad sales work in RunMags

RunMags covers the direct advertising sales workflow a magazine publisher runs every issue, in one system:

Advertiser record. Each advertiser has one organisation record with its contacts, activities and follow-ups, the emails you have sent, its orders and contracts, and any outstanding invoices.
Proposal from your rate card. Sales reps add products from your catalogues for print, digital, web banners, newsletters, events and social. The catalogue price is copied onto the order row and can be adjusted there. Package bundles, frequency and prepayment discounts and agency commission are handled on the order.
Contract and online signature. The proposal goes out from a central email template with a personal link to your advertiser portal. When the advertiser accepts it online, the contract is marked as signed and your team is notified. You can also see when the email is opened and its links clicked.
Issue schedule and flatplan placement. Every line item on the signed contract references the issues or dates it was booked for. Print bookings appear in the magazine flatplan for that issue, where each ad shows whether its material has been received and how many artwork reminders have been sent. From there you can send a reminder with an upload link to every advertiser whose artwork is missing.
Invoice and payment. Billing invoices the booked issues up to the billing date you choose, and each invoice row keeps its issue reference. Invoices are sent from RunMags, and finance registers each payment against its invoice under Finance > Collection. Advertiser invoices sync to Fortnox, QuickBooks or Xero. Read more about publisher billing and payments in RunMags.

Which type of ad sales software fits your magazine?

Publishers usually choose between three kinds of software. The right one depends on how many issues you publish, which channels you sell and how big your sales team is.

Type	Fits when	Check before you choose
All-in-one publishing suite, such as RunMags, The Magazine Manager or MediaOS	You sell print and digital ads issue by issue and want the booking to reach the flatplan and the invoice without re-keying	Pricing model (per user or per business), inventory availability, proofing and accounting links
Specialized media sales or ad operations platform	A large or multi-title sales team needs forecasting, yield management or ad-server integration	Implementation time and cost, and whether print flatplanning is included
General CRM, such as HubSpot or Pipedrive	You mainly track sponsor prospects and deal stages	Issue-based booking, the flatplan and per-issue invoicing usually need another tool or custom setup

RunMags, The Magazine Manager and MediaOS compared

These three publishing suites come up most often for magazine ad sales. Competitor cells repeat each vendor’s own pages, read on 11 November 2026; they are vendor claims we did not test.

Question	RunMags	The Magazine Manager	MediaOS
Published price	Full RunMags plans from EUR 399 per month excl. VAT, sized by legal entities and brands, unlimited users	$92 down to $66 per user per month by team size, from 3 users, billed annually (pricing)	CRM & Ad Ops listed at $497 per month with 5 core users and $99 per additional core user; the page offers monthly and yearly billing (pricing)
Sales pipeline	Contracts, activities and follow-ups; no deal stages with win probability	Ad sales pipeline (publishing CRM)	Visual sales pipelines with drag-and-drop stages (ad sales and ops)
Booking to flatplan and invoice	Signed print bookings wait on the flatplan; invoices come from the same contract rows	Booked orders flow to the flatplan, invoicing and accounting	Prospecting to flat planning to invoicing
Inventory availability	No availability view, holds or double-booking guard	Not stated on the page read	Real-time availability and instant booking in a self-serve storefront
Proofs and tear sheets	Not included	Digital tear sheets, an optional add-on on its pricing page	Ad proofing and approval; digital tear sheets attached to invoices

For a wider comparison, see CRM for magazines, comparing RunMags with Mirabel and all RunMags alternatives guides.

Who RunMags advertising sales software is for

Magazine and B2B publishers that sell print and digital advertising directly to advertisers and agencies, for one title or several.
Teams of any size: every plan has unlimited users, so adding a sales rep does not change the price.
Publishers who want bookings to reach production and billing without re-keying orders.

RunMags is ad sales software for publishers that sell their own advertising. It is not a programmatic ad exchange. Advertising sales is part of the full RunMags plans, from EUR 399 per month excluding VAT for one legal entity and one brand, with Team at EUR 749, Publisher at EUR 1,299 and Enterprise at EUR 2,499 (prices as listed on 11 November 2026; customers in the United States pay the same numbers in US dollars). See RunMags pricing or start a 14-day free trial without a credit card.

Setting up or reviewing your sales process? Read our guide on how to sell magazine ads and follow an ad sales pipeline example for magazine publishers. Selling print issue by issue? Use the print advertising sales software checklist: bookings, material deadlines, artwork, proof of what ran and an invoice for each issue. Comparing ad sales platforms? See comparing RunMags with Mirabel, the Ad Orbit (formerly MagHub) alternative for ad sales teams, how RunMags compares with Lineup Adpoint, the AdSalesPro alternative for magazine publishers and how RunMags compares with Naviga Ad. Weighing MagHub against Mirabel? See our MagHub vs Mirabel comparison. Selling newsletter sponsorships on a platform such as beehiiv? See how RunMags compares with beehiiv.

An ad sales CRM built for media sales teams

An ad sales CRM, or media sales CRM, is a CRM built around the way publishers sell advertising: to advertisers and their agencies, issue by issue, across print, digital and newsletter products. In RunMags it sits in the same system as your production planning and invoicing.

Organisations and contacts sit together with their sales activity, and an agency relation on the advertiser puts the agency’s contacts on that advertiser’s contracts. Your pipeline is the contracts themselves: sales reps build each proposal from your product catalogues, and its status moves from preparation to sent and signed, with the advertiser accepting it online. Every contract row references the issues or dates it was booked for, signed print bookings appear on the flatplan for that issue, and billing invoices the booked issues with the issue reference on each invoice row.

A general CRM is built around contacts and deal stages. Media sales needs more: the issue the ad runs in, the ad product sold in each channel, the agency involved and the insertions still to invoice. Without a media sales CRM, those details often end up re-keyed into a spreadsheet, the flatplan and the invoicing system. RunMags does not yet have an inventory availability view or a double-booking guard, so check how your team keeps track of space today.

If the same customers also subscribe to your magazines, see how advertisers and subscribers share one record in the CRM for magazines.

Organizing your team’s follow-up? Use this practical ad sales pipeline for publishers, from prospect and proposal to signed contract, issue bookings and renewal. These are working steps for your team, not native RunMags opportunity-stage or probability automation.

Magazine ad booking and scheduling software

Magazine ad booking software records which ad runs in which issue of which title, at what size and price, so the order can be produced and invoiced. In RunMags, a sales rep books the ad on the advertiser’s contract: each row is an ad product from your catalogue, such as a full page or a half page, scheduled into one or more issues of a title. Frequency discounts and agency commission are handled on the order, and billing invoices the booked issues from that same contract.

Signed print bookings for an issue appear in the flatplan as unplaced ads grouped by size, ready to drag onto a page, so production sees what has been sold for each issue and where it sits. The issue dashboard in Ad sales > Insight shows the business booked per issue.

Ad servers and classified booking tools schedule impressions, dates or single listings. A print issue has a fixed page count, a closing date and positions on real pages, and the booking has to reach the flatplan and the invoice. RunMags does not yet hold space with an expiry or block a premium position from being booked twice, so agree how your team reserves positions.

Magazine advertising sales software