Learning 2020-03-25 COVID-19 Cold Calling Script for Selling Advertising Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today. 2020-03-03 How advertising sales reps can become trusted advisers Are you struggling to Challenger Sale theory into practice? Here's some practical advice on what advertising sales reps could do to succeed in becoming trusted advisers for their customers. 2020-02-04 5 reasons magazine owners should consider CRM Do you really need a CRM system or is it just an expensive piece of software that the sales reps hate to work in? Does it add any value at all to your business? We'll give you 5 reasons you should consider a CRM. 2019-12-18 7 things publishers should do when implementing a CRM You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business? 2019-11-27 End-of-year advertising sales Now is the time for end-of-year advertising sales. Use RunMags mass email to connect with prospects and existing clients to help them reach their (and your) goals in 2020. 2019-11-18 Headless CMS for magazine websites Strategically selecting the right technology is becoming increasingly important for magazine publishers, as in most business. Technology can give you a competitive advantage as much as it can also create barriers for growth. 2019-11-05 5 ways to increase ad sales using eSignatures The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you. 2019-10-11 Are you A/B testing your subscription signup pages? A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best. 2019-08-12 Strong Customer Authentication When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it. 2018-12-20 Advertising sales ops best practice What's the best way to organize an advertising sales team and their customer approach? There are millions of ways, but here we want to give you our take on what seems to be working for our most successful customers plus some of our homegrown advice. Show all
